When Ticketing Meets Cashless: The New Paradigm of Events

Nowadays, selling tickets is not enough. The real value emerges when ticketing and digital payment work together, transforming both event management and the participant experience.

Zicket is a living example of this evolution: a platform that goes beyond ticket sales — integrating access control, digital wallet (ZicketR Digital Wallet), and RFID payments.

For ZPOS, this model reinforces our vision: not just to follow, but to lead the convergence between ticketing and cashless in the events industry.

1.The Experience Starts Before the Event

Imagine a participant who buys their ticket and loads credit into their digital wallet, all in a single flow. No complications, no transitions.

With the Zicket system, it’s possible to create events, manage ticket types, monitor sales in real time, and even manage occupancy rates. This gives promoters full visibility from the very first moment and provides users with a seamless experience from purchase to consumption.

2️.Access and Payment Through the Same Infrastructure

The integration of access control + payment reduces friction at the event:

Ticket scanning for entry and automatic profile assignment,
Use of the wallet to purchase products on-site,
Top-ups available at physical or digital points.

With Zicket, each digital ticket allows users to check wallet balances in real time. This is technological synergy that creates value, exactly what ZPOS aims to replicate and perfect within its ecosystem.

3️.Unified Data, A 360° View

When payment and ticketing merge, organizers gain integrated insights:

Which tickets generated higher consumption?
Which venue zones yield the most revenue per attendee?
When do top-ups occur?
What type of user spends the most?

With this convergence, strategic decisions are made based on real, synchronized data, not in silos.

4️.Operational Improvement and Cost Reduction

Fewer external integrations, fewer reconciliation errors, and fewer duplicated costs.

By uniting ticketing and cashless systems, promoters reduce the need for multiple suppliers and interfaces. Less complexity means fewer failures on-site and more scalable, reliable operations.

5️⃣ Loyalty and Digital Upsell

From a wallet that’s already loaded, new opportunities open up for exclusive offers, last-minute promotions, or micro-upsells (food, premium drinks, official merchandise) directly within the app.

It also allows organizers to retain users within the event’s digital ecosystem, extending the relationship beyond the venue. The digital continuity that many promoters are seeking.

The convergence between ticketing and cashless is no longer a differentiator, it’s now an essential requirement.

Zicket shows us that it’s possible to operate events with a centralized platform for tickets, access control, and payment systems, simplifying processes and maximizing value.

At ZPOS, we are ready to evolve alongside this shift: designing robust integrations, building ecosystems that turn every ticket into an experience and every transaction into intelligence.

👉 If you’re organizing an event, contact us at comercial@zpos.pt or call +351 937817997 (national mobile network call).

Let’s build together the unified system that your audience (and your operation) deserves.