What is table rotation and how does it affect sales?
Table rotation aims to make the most of space and increase sales. Find out what it consists of and how to do it.
Did you know that some restaurants manage to double their turnover with a good table
rotation strategy? Find out what it consists of and how to implement it in your business.
What is table rotation?
Table turnover is the average number of customers who have consumed per table in each
period. If a restaurant has 5 tables and receives 20 customers in one day, then the table
turnover will be 4 customers per table.
On the other hand, there’s no point in increasing turnover if the average ticket decreases. The average ticket is the amount that each customer spends in the establishment throughout their stay.
If you had sales of €1,000 one day and received 20 customers, the average ticket is €50 per customer. If the turnover goes from 4 customers per table to 8, but the average ticket drops from 50€ to 25€, there is no benefit. And how can you have good table rotation without jeopardizing the quality of the customer experience? To do this, you need to know your customers well and have the help of technological tools capable of coordinating table mapping.
The room team plays a key role in increasing table turnover and the average ticket
.The team must be trained beforehand to behave in a straightforward, professional and agile manner that promotes table rotation. They must be able to maintain cordiality and attentiveness towards customers, but also know how to read the moments and the different phases of each meal. With tact, agility and a sense of timing, the dining room team must be able to decide between trying to increase the average ticket or table rotation. In other words, deciding whether it is more profitable for each table to try to increase the amount spent or to act to lead to table rotation.
Know who your customers are
In order to increase table turnover, it’s essential to know who your most frequent customers are and what kind of interests and consumer actions they take. Try to draw up a general consumer profile so that you can quickly meet their expectations and needs. If your customers have high purchasing power or if you’re trying to position your restaurant as an upmarket, increasing table turnover may not be the main objective. But if you work in a budget or selfservice range, a slight increase in table turnover can make all the difference to your turnover.
Software like ZSREST is the key
Table rotation can double a restaurant’s revenue. That’s why the more organized and automated your table management is, the easier it will be to predict your subsequent success. ZPOS offers a management system designed for restaurants, eateries or bars. With this tool, you can draw up table maps that help optimize customer service. This means less waiting time, more coordinated timetables and more opportunity for consumption over the same period.
Together with a team of experts, ZPOS helps you to better understand the potential of your business. Get in touch.
